Counter-Intuitive Strategy Being "easy to do business with" can be the basis of a competitive advantage. Look at the success of IKEA. They take an opposite approach. Rather than convenience, they compete by giving their customers pride in building what they buy. Be open-minded as you create or re-create your business model. Understand psychology and [...]
Surprise...But Don't Be Surprised. Surprise your customers by exceeding their expectations. Surprise your employees with something thoughtful and appreciative. Surprise your competitors with a disruptive product/service offering. And when something unexpected happens...observe carefully and orient yourself to the new situation.
There Is a Secret to Profitability in The Online Age and You Probably Already Know It On a recent shopping trip (an infrequent event for me) to Downtown Summerlin for dress slacks I visited Macy’s and Dillard’s. My perception prior to the trip was that these two retailers were very similar. Indeed, in terms of [...]