Speed

Speed Preston: Brian, in our last exchange you talked about how the internet has enabled us to do things faster, cheaper and more efficiently. We discussed this in the specific application of developing a minimally viable product. I want to focus on the “faster” element whether enabled by the internet or not. Speed, in [...]

Audacity

Audacity "In a time when computers are replacing many basic human functions, it will eventually come to be that audaciousness, vision, courage, creativity, a sense of justice – these will be the only tasks left to us." -Ryan Holiday Artificial Intelligence (AI) may be the great equalizer when it comes to competitive advantage...until courage and [...]

By | September 19th, 2018|Categories: Competitive Advantage, Creativity, Strategy|Tags: , , , , , |0 Comments

Counter-Intuitive Strategy

Counter-Intuitive Strategy Being "easy to do business with" can be the basis of a competitive advantage. Look at the success of IKEA. They take an opposite approach. Rather than convenience, they compete by giving their customers pride in building what they buy. Be open-minded as you create or re-create your business model. Understand psychology and [...]

The Secrets of Creating a Sustainable Competitive Advantage

The Secrets of Creating a Sustainable Competitive Advantage By Preston Sumner and Brian Rouff Preston: The Holy Grail of business is creating a sustainable competitive advantage. You can point to numerous companies that have established a clear competitive advantage. The challenge is sustaining that competitive advantage. The chart below illustrates this difficulty. Note the turnover [...]

What Do Tim Tebow, Le’Veon Bell And John Boyd Have In Common?

What Do Tim Tebow, Le’Veon Bell And John Boyd Have In Common? Tim Tebow took the Denver Broncos to the playoffs in 2011. He took over the quarterback job after a 1-3 start under another quarterback and took the team to a win in the first round of the playoffs. Tebow never got another start [...]