FREQUENTLY ASKED QUESTIONS
What exactly is CEO Focus?
CEO Focus is a peer consulting group of company presidents and CEOs. In our group meetings, we work on business issues confronting our members. By creating an informal board of advisors, members improve their company performance.
Our groups pull together diverse business owners from various industries. Through this variety of industries and viewpoints, typical “inbred thinking” of like-businesses is avoided. All members are serious about growing and improving their businesses.
What are the benefits?
We typically find that four things must be present to justify belonging. A member must have commitment, desire, humility, and ROI justification. If you are not committed to working on the tough issues facing your business, CEO Focus is not for you. If you do not have a strong desire to do the uncomfortable things that will accompany your commitment, CEO Focus is not for you. If you do not have the humility to say “I don’t know all the answers.” as well as the willingness to get outside input, CEO Focus is not for you. Lastly, you must be able to justify that the cost of membership is less than the gains you are committed to achieveing. If the first three are present, the ROI takes care of itself. Most of our members stay for many years. They do this because the cost of CEO Focus comes back in profits many times over.
What types of businesses belong?
A wide range of businesses belong. Among them: service, manufacturing, sales, minority-run businesses, female-run businesses. It is this diversity that adds to the value.
Don’t I want a group with people in my industry?
No! Your industry has inbred thinking. What it takes to break things loose is ideas from people who don’t know all the “unwritten rules” of your industry. We have seen it over and over; all the great ideas are from the people far outside your industry.
Aren’t the groups full of people who are struggling?
Absolutely not. Every business has the occasional crisis. However, our typical group member is the successful CEO who wants to become even more successful. Our groups are full of bright, driven women and men. For instance, in a small-market city, our group members include three MBAs, a PhD., an attorney/MBA, two Ernst & Young Entrepreneur of the Year finalists, a statewide Blue Chip Award Winner, and a publicly-traded company (NASDAQ).