Cognitive dissonance can be seen at least as far back as Aesop’s fables. It occurs when our actions conflict with our beliefs, causing dissonance that we then seek to resolve. The resolution of the dissonance must come about by changing beliefs, changing actions, or changing our perception of our actions. Changing our perception of our actions is rationalization and is to be avoided. Changing beliefs which are part of our values reflects a lack of authenticity. Acknowledging that our actions are not consistent with our values/beliefs, accepting responsibility, and acting consistently with our beliefs in the future is the proper course.