High Tech, High Touch

John Naisbitt coined the phrase “high tech, high touch” in his 1982 book Megatrends. Facebook epitomizes the application of the concept in its business model. Naisbitt made the point that as technology permeates our lives, there will be a countervailing desire for human connection. Oftentimes our mobile devices seem to cut us off from the people around us. However, Facebook allows people to maintain many more virtual human connections. How can you tinker with your business model to both take advantage of the power of technology and connect more personally with your customers?